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Your company on Linkedin!

Now that you have your Linkedin profile effectively set up you’re ready to move forward and showcase your business where millions of members can go to stay in the loop on company news, products and services, business opportunities and job openings.

Your company page on Linkedin will be made up of four tabs:

  • Overview: This tab will provide an introduction to your business. Members will see your company posts and product releases, as well as friends & colleagues who are connected to the business.
  • Products and Services: Here you highlight your products or services. In this tab, members can leave you public recommendations on each product or service you showcased.
  • Analytics: This tab is only visible to administrators of your Company Page. It provides you with ways to measure your followers, visitors, engagement and page effectiveness.
  • Carreers: This is the only tab that requires a paid subscription to be used. With this feature you can post any job on LinkedIn and it will automatically appear in this section. It also allows you to tell your story, describe your culture, outline career paths, showcase awards and philanthropy, showcase your best employees, and tailor your messaging and job postings to target audiences.

Ready to start? Then follow the 5 steps bellow to set up your company page:
1- Log in to your Linkedin Profile
2- Click Companies on the center of the top menu tab
3- Click the Add a Company link in the upper right area of the page.
4- Enter your company’s official name and your work email address.
5- Click Continue and enter your company information.

In case you need a better vision of how to get started, watch the video bellow:

We encourage you to create a high-level overview of your business, then go ahead and start a conversation by sharing company status updates. You can post articles, company news and promotions. Just make sure your posts are interesting to your network and professional.

Was this post helpful? We’d love to see your company pages on Linkedin, send us the link!
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Introducing: Facebook Graph Search!

Facebook has had the newsfeed and the timeline as its pillars for a while. Last week you probably heard the news about Mark Zuckerberg’s (Facebook’s founder and CEO) announcement: Graph Search is the third pillar of Facebook’s ecosystem.

What is this Graph Search you ask? Basically, it’s a better internal search system.

For years, Zuck and his team have been working hard to create a search that is audience-aware. Graph Search uses all that data we’ve been updating into Facebook for the last eight years, and lets you search for it in pretty much any way you can imagine.

The search improved to a point where you can ask random questions in regular English, such as “which of my friends like Star Wars?”, “photos of me in 2007” or “TV shows cientists like to watch”. The search ranks your friends based on how much interaction you’ve had, this way closer friends will appear on the top of the results list.

Graph search

Now if you think you won’t have any privacy with this new feature, don’t worry. Facebook emphasized that they’ve built Graph Search from the start with privacy in mind, and it respects the privacy and audience of each piece of content on Facebook. It makes finding new things much easier, but you can only see what you could already view elsewhere on Facebook. You just need to make sure you have all your privacy settings set up the best way for you.

With all that being said, it’s time to enjoy the newest feature on Social Media! We invite you to watch this video from Facebook:

We can’t wait to try the Graph Search, but righ now it’s available in a very limited beta program for English (US) audiences. Yet, you can still join the waiting list to find out when you can start using Graph Search!

Are you excited to try the Graph Search as well? Let us know what you think!

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Set up a Pinterest Account – How it works

I typically use sketchbooks to keep track of things I like by making notes and doodles about them. Of course I got excited when I learned there was a new social network that allows you to keep track of all of those things online and share them with other people (Think ongoing gift registry). The network, shared to me by @khiemosabi is called Pinterest – a place where you can “pin” images of your favorite things or inspirations onto virtual pinboards that others can share and comment on.

Why would you want to use it? What better way to track and share things that you like, want and need? Folks have used the network to start interior design projects, replace cookbooks, and even plan weddings.

Getting started on Pinterest is easy. It integrates with either your Facebook or Twitter account so there’s no need to remember another password.

When you first join the network, you’re able to view any pinboard on the network based on your interests. The interface of the website is laid out in this sexy, no frills grid pattern with bright gorgeous images cascading down the page. When I see something that catches my eye, I click it, view it, get inspired, comment, and share it.

The 100 Workout on Pinterest

The commenting and sharing tools are conventionally placed both at the bottom of the post and to the side, so new members don’t have to learn much when they’re getting started. Despite the plethora of share buttons (Facebook Like, Tweet, Embed, and Email), it would be nice to see a Facebook Share button that would allow me caption my share and spread the word to certain lists of friends instead of  the general “Like” button that disperses the post to all of my friends.

Comment on Pinterest Post

Anxious to try this for myself, I created a pinboard featuring Watercolor Renderings. The Pin Board creation feature is pretty slick. It can be found in the upper right-hand corner of your screen by clicking the “Add +” link. When clicked, a small white option box swiftly glides up from the bottom of my screen and guides me through a very straightforward setup process.

Create a Pin Board on Pinterest

Pinterest features a very simple and intuitive structure, so here’s what to keep in mind. Boards are like categories (Cool Offices, Vegan Recipes,  Favorite Viral YouTube Videos), and Pins are the individual items that get placed on their respective boards.

Important: Always cite the original website URL of the content you’re posting when possible so others can learn more about what you share.

Once I created my Board, I paid a visit to my favorite watercolor artist’s blog  to pick up some of the works that inspired me in the past.

Using the "Pin It" Button to share on Pinterest

Note how most websites don’t yet include a Pinterest share button amongst the standard Facebook, Twitter, Google+ icons at the bottom of the post. Thankfully, Pinterest came up with this nifty “Pin It” Button, which is very similar to the Hootsuite Bookmarklet, that you can put into your bookmarks toolbar for easy sharing.

 

Successful first post on Pinterest

Here’s my first official pin. Visit my Pinterest profile to see how it has expanded, and set up your own Pinterest account.

Important: Pinterest is not the place to promote yourself or your business. The Pinterest community frowns upon posting your own content. This doesn’t mean that you can’t do it, or that your content will be removed from the site. However, in the interest of being social and successfully contributing to your community, it’s wise to follow the rules.

What are the top things you would collect on your Pinterest account?


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