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Social Media Marketing Tips

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Find the Fedora on Social Media Week Miami!

We’re all over Social Media Week (SMW) this year! You can tell by our Twitter feed, right? It’s always great to collaborate with other professionals in the social media world and share knowledge.

And it gets better! The Social Media Studio will host two panels at SMW Miami! Make sure you RSVP and guarantee your spot in the room. Bellow is what we’ll be talking about:

Thursday, 21st: Using Social Media for Sales
From 10:30am to 11:30pm

In 2012 there were over 5 billion professionally-oriented searches on Linkedin alone. Every sales person is looking for newer and faster ways to generate sales leads. One of the most under utilized tools by sales people is social media. This panel will cover tips to boost your sales pipeline that you can begin to use immediately!

Venue Information:
Mondrian South Beach
1100 West Ave
Miami Beach, FL 33139

Join us on a Twitter discussion: #SMSells

Register and attend this panel

Friday, 22nd: Where is my ROI?
From 4:30pm to 5:30pm

Whether you are a marketer or a marketing executive, one of the biggest challenges is measuring ROI for a brands social media. And no matter what, it always comes down to the return. Join us as this down and dirty panel discusses the challenges that marketers face getting social media measurements, what marketers are currently using to measure, and what marketers should be measuring according to the demands of the company’s ROI.

Venue Information:
Mondrian South Beach
1100 West Ave
Miami Beach, FL 33139

Join us on a Twitter discussion: #SMSROI #FedoraFriday

Register and attend this panel

We’ll also attend other panels. Want to meet the team? #FindtheFedora at the Mondrian.
Can’t come to Miami? It’s OK, you can watch all the panels live on SMW Miami Livestream!

Stay tunned to our social networks for our team updates on SMW Miami!
SMS Facebook
SMS Foursquare
SMS Google+

3 Ways to Improve your Linkedin Profile

Last Wednesday, Linkedin announced it had passed an important milestone: 200 million members! The job or client of your dreams might come through this amazing business-oriented social network, so you definitely want to be involved in Linkedin!

Linkedin 200 million members

Here are 3 tips to improve your Linkedin profile:

1. Professional Information and Profile Photos on Linkedin.

Make sure you have all your professional information updated and free of spelling and grammatical errors. Here is a video to help you get started:

For your profile photo, keep in mind that simple is better. Upload a simple headshot with a white background. In the photo you should wear attire that reflects the atmosphere of the profession that you’re currently in, or hoping to join. If you’re feeling bold, use a professionally shot image of yourself in action. For example, if you’re a public speaker, an image of yourself working a crowd onstage will give potential clients or employers a visual sense of what you’re capable of.

2. Use Linkedin for Networking.

One thing that all social networks have in common: they all require engagement to be successful!

With 200 million members and a new member joining approximately every two seconds, Linkedin is an excellent way to stand out in your field if you connect with the right people. Connect with people you know well or people you’ve worked with both inside and outside of your own industry. Keep in mind that connecting with someone on Linkedin communicates to your network that you can vouch for that person on a professional level, which is different from sending friend requests to your old high school buddies on Facebook.

In case you want to connect with people you desire to know on LinkedIn, the best way to start is by joining a group you have in common and strike up a conversation. Also as part of your network, follow companies you admire and, of course, follow your own company and share relevant updates.

3. Keep it professional.

It’s important to always keep in mind that Linkedin must have a different approach from your other social networks. Save your casual updates for Facebook, Twitter or Google+. Here you want to highlight your professional prowess.

Post unique content that your company has developed or share industry stories that you think your network will find interesting. According to Linkedin, professionals who share articles or content with their Linkedin network at least once a week are nearly ten times more likely to be contacted by a recruiter for new opportunities than people who don’t share with their network.

Were these tips helpful? Let us know how your experience with Linkedin is going!
Soon we’ll be writing about business pages on Linkedin, so keep on checking our blog.

Follow The Social Media Studio on Linkedin

Using Social Media at Events to Build Your Network

You’re seeing that maintaining all of the popular social media networks can take a lot of time, and in addition, you’re running out of things to talk about. Who cares? Nobody’s posting on your Facebook Page anyway, right? You don’t even know who your “followers” are. So how are the businesses around you getting started in social media and seeing returns on their investments? We invite you to begin building your social media community with the people you meet and talk to every day.

Attend Real-Life Events

Foursquare at Events

We used Foursquare to start a conversation about a local networking event with our Chamber of Commerce community.

Before anybody tweets anything, we need to be clear that social media is merely a supplement to your businesses real-life presence, and not a replacement. Ok, good! Now that’s on the table, we’ll need to get you and your staff out to events to shmooze with your business community.
These events don’t need to be social media related, but in case that’s were you’re looking to start, here’s a great post about hosing local tweetups. Tweetups are real life gatherings organized via twitter using #hashtags. For example, the hashtag #SMW12 was used to organize the conversation around Social Media Week 2012. Tweetups provide an opportunity to meet people in your industry who are very active online and can be valuable assets to your network. Tweetvite is a resource that is helpful to find tweetups in your area.

Non-social media related events can be found nearly anywhere. Attend events through your local chamber of commerce, networking group or professional organization. When you attend these events, make it a point to share your experiences in the following ways to generate buzz within your social media community:

  • Share the event with your online network ahead of time and invite your community to join you.
  • Check in to Foursquare and seek out others who are checked in to the same venue.
  • Share photos on Facebook from your phone while you’re at the event or from your computer when you get home. Tag people in your photos to engage with them.
  • Tweet your experiences and communicate with others using the event’s #hashtag. If the event doesn’t have a hashtag, kindly suggest that the host creates one and publicizes it.

Interacting with People at Events

Network with people as you would normally. At the end of your conversation after the business card exchange, kindly ask people if you can follow up with them via Facebook or LinkedIn to set the expectation that they’ll be receiving a notification from you on one of their social networks.

If you take photos with guests during an event, be sure to ask them for their permission to post the pictures on Facebook. When you follow up with them, you’ll be able to tag them in your photos which will serve as an invitation for them to interact with you and your brand.

Facebook Photos for EventsInviting others to follow you and your brand on your various social networks is becoming a very common request at networking events both social media related and not. We highly recommend it. Social media followups are more effective than email followups because they allow you to keep track of your new contacts in lists based on the community you met them in. For example, on Facebook, keep track of your new Facebook friends from the chamber of commerce in a chamber list, so that you can view those contacts and their updates without all of your other friends’ status updates getting in the way. Say goodbye to unanswered followup emails and forgotten contacts in your address book!

Following Up With New Contacts via Social Media

With email:

 Dear Morty,

It was a pleasure meeting you last night at insert event name here. The insert discussed topic here we spoke about was very insightful and I think there’s an opportunity for us to work together. I’d like to meet you for coffee sometime this week. I’m available Tuesday or Thursday 3pm. What times work for you?


One week later…

Dear Brian,

Oh man, you know I’ve just been so swamped with work this week and I didn’t get your email until just now. I’d really like to work with you guys on insert name of thing you talked about. I’m going to be out of town for the next four and a half weeks, but let’s together when I get back. Cheers!


With Social Media:

 Dear Morty,

I posted the photos of us from last night at insert event name here. It was really great getting to know more about your business, and I had no idea you were so passionate about hummus. That’s my favorite food as well. There’s a great Mediterranean place down the street from your office. Would you like to have lunch there this week to talk about how we can work together? I’m available Tuesday or Thursday 3pm. What times work for you?

Here’s the link to the photos on our Social Media Studio Page: https://www.facebook.com/photo-of-us


30 Minutes Later on Facebook…

Dear Brian,

Hey, I just happened to be checking my Facebook at the office and I got your friend request. It was great meeting you too! Yeah, I love that place. Are you free today? I know that I’m going to have a very busy week coming up followed by a long trip, and I want to make sure we chat before I go.

That photo is priceless. Thanks for the Facebook tips!


Fact: People check Facebook during the workday.

Fact: People are glad to check Facebook during the workday.

Fact: People hate checking email during the workday and often neglect messages from people they’ve never seen in their inbox before.

In addition to sending followup messages, following them on Twitter or, if you know the person better, connecting on LinkedIn are also great ways of keeping track of your contacts. Twitter, for example, allows users to keep track of people using lists – a feature that can be made public or private. Facebook has a similar lists feature that always remains private.

Twitter Lists

Use Twitter lists to keep track of your communities either by interest or by how you met. Share this information with others to be of service to them.

Once you’ve connected with your new contacts online, it’s important to remain engaged with them and maintain your presence. Here are a few simple things you can do to stay consistent:

  • Have your brand interact with their brand on Facebook.
  • Listen for what’s important to them throughout the day.
  • Share helpful information.
  • Invite them to participate in LinkedIn or Facebook groups you belong to.
  • Ask them questions.
  • Invite them to events that will add value.

5 Do’s of Social Media

Last week we discussed the 5 Don’ts of Social Media. We highlighted on such items as “don’t focus on the number of fans and followers you have” or “don’t forget to set your privacy settings.” On that note, you should really check your privacy settings! Facebook is constantly changing their policies and might switch something on as some of these found out!


5 Don’ts of Social Media Marketing

1) Don’t make it about the number of Facebook fans and Twitter followers you have!

When we ask people what they want out of their social media, 10 times out of 10 they will say, “ I want tons fans and followers.” This unfortunately will take them nowhere, so we give them two choices. They can leave, look up one of those services that promise 8,000 fans overnight, or they can stay and figure out a more productive goal. (more…)

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