Last Wednesday, Linkedin announced it had passed an important milestone: 200 million members! The job or client of your dreams might come through this amazing business-oriented social network, so you definitely want to be involved in Linkedin!
Here are 3 tips to improve your Linkedin profile:
1. Professional Information and Profile Photos on Linkedin.
Make sure you have all your professional information updated and free of spelling and grammatical errors. Here is a video to help you get started:
For your profile photo, keep in mind that simple is better. Upload a simple headshot with a white background. In the photo you should wear attire that reflects the atmosphere of the profession that you’re currently in, or hoping to join. If you’re feeling bold, use a professionally shot image of yourself in action. For example, if you’re a public speaker, an image of yourself working a crowd onstage will give potential clients or employers a visual sense of what you’re capable of.
2. Use Linkedin for Networking.
One thing that all social networks have in common: they all require engagement to be successful!
With 200 million members and a new member joining approximately every two seconds, Linkedin is an excellent way to stand out in your field if you connect with the right people. Connect with people you know well or people you’ve worked with both inside and outside of your own industry. Keep in mind that connecting with someone on Linkedin communicates to your network that you can vouch for that person on a professional level, which is different from sending friend requests to your old high school buddies on Facebook.
In case you want to connect with people you desire to know on LinkedIn, the best way to start is by joining a group you have in common and strike up a conversation. Also as part of your network, follow companies you admire and, of course, follow your own company and share relevant updates.
3. Keep it professional.
It’s important to always keep in mind that Linkedin must have a different approach from your other social networks. Save your casual updates for Facebook, Twitter or Google+. Here you want to highlight your professional prowess.
Post unique content that your company has developed or share industry stories that you think your network will find interesting. According to Linkedin, professionals who share articles or content with their Linkedin network at least once a week are nearly ten times more likely to be contacted by a recruiter for new opportunities than people who don’t share with their network.
Were these tips helpful? Let us know how your experience with Linkedin is going!
Soon we’ll be writing about business pages on Linkedin, so keep on checking our blog.