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5 Don’ts of Social Media Marketing

1) Don’t make it about the number of Facebook fans and Twitter followers you have!

When we ask people what they want out of their social media, 10 times out of 10 they will say, “ I want tons fans and followers.” This unfortunately will take them nowhere, so we give them two choices. They can leave, look up one of those services that promise 8,000 fans overnight, or they can stay and figure out a more productive goal.
The most important thing to remember is that social media is SOCIAL. Having a ton of Facebook fans or Twitter followers doesn’t mean that you are going to get more business. 80% of your business will come from 20% of your social media followers.   You have to be human.  Engagement is essential for your social media efforts to be successful.

2) Don’t forget that your Facebook fans and Twitter followers are human!

Your Facebook friends/fans and Twitter followers have chosen to follow you. They do it because they like you and they are interested in what you are putting out there. Make sure to create content that is relevant and engages your followers. Don’t offend them by throwing advertisements in their face every 5 minutes.

3) Don’t outsource your Facebook and Twitter posting to just anyone.

Facebook and Twitter are ways to further your company’s exposure but handing your Facebook and Twitter over to a “Social Media Manager” can put your company image at great risk. You have spent a great deal of time building your brand and your brand image can be tainted or even ruined if you are not working with a company that understands the importance of proper branding.  In most cases, “Social Media Managers” are not brand experts.

4) Don’t think that social media is Cheap.

Social media is not cheap.  It will cost you either time or money. We did our own research project that played with the question, “How much time does one need to invest in social media to see a return?”  After a year of research we found that brands just starting out in social media need to spend a minimum of 2 hours a day for a minimum of 6 months in total in order to see a benefit.  You be the judge. If you are making $15, $30, $400 per hour, what is your time going to cost you?  Agencies that take the time to lay down the foundation for a solid online brand presence will charge $60 to $250 per/hr at a minimum. This takes us back to point #3. Most social media managers charge nowhere near this; therefore you probably are not getting what you think you are paying for. If you don’t have the time to manage your brand yourself, you may consider hiring a part-timer and having them trained by a professional team like The Social Media Studio.

5) Don’t forget to set your privacy settings

Privacy settings are an important part of social media brand protection. Every brand will have its own amount of exposure. If you are a conservative company with conservative clientele, you probably don’t want your customers seeing pictures from your vacation in the Florida Keys where you are wearing a thong and carrying a beer yard full of rum.

We look forward to your comments and questions!



  • Sandhya

    Quick Guide To Social Media A nice quick iirooductntn guide to send to someone wanting to understand some aspects of Social Media, but no idea where to start.

  • blemmerman

    Sandhya, Thanks for the feedback! Is there anything in particular you’re interested in learning? I’m currently writing a post about using Social Media to expand your business network. It’s geared toward business owners who are looking to get started and see social media from a new perspective.

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